How Is CPM Traffic Calculated?

Created by Faye BSG, Modified on Tue, 31 Oct 2023 at 03:49 PM by Stephanie R

When dragging an Entry Point object onto the canvas, you must define a Traffic Source. Under "Acquisition Type", there are two options available: Impressions or Clicks.

To use CPM (or Cost per One Thousand Impressions), select "Impressions" from the drop down menu as shown below:


For this example, the values shown above are taken directly from a Facebook ad campaign as shown here:


Using the example numbers from the above FB campaign, GERU displays the number of link clicks (visitors to the Opt-In object) and the Traffic Cost...


NOTE: Due to number rounding, you may notice some minor differences as shown above $282.18 versus $282.08

Here is a breakdown of the CPM math and calculations using the above Facebook & GERU numbers:

$11.81 CPM = $11.81 per 1,000 impressions

0.37% CTR = 3 clicks per 1,000 impressions
(23,893 impressions /1000) X $11.81 CPM = $282.18 Traffic Cost
Link Clicks = 23,893 impressions x 0.37% CTR = 88 Clicks

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