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The Cost Per Lead (CPL) is only calculated when the Opt-In Object is used. This may change in a future version of GERU as we are constantly making improvements. For now, you must add the Opt-In object as a flow through to calculate your CPL as shown here:

Learn why Cost Per Lead (CPL) is not calculating in Geru and how to fix it by adding the Opt-In object to your funnel flow, as CPL is currently only calculated when this object is present.

Cost Per Lead (CPL) Not Calculating

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