Click-Through Rate (CTR)

Created by Faye BSG, Modified on Fri, 06 Oct 2023 at 07:05 AM by Faye BSG

Click-Through Rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a web page, email campaign, or advertisement. It is commonly used to measure the success of an online campaign

Formula: clicks ÷ impressions = CTR.

For example, if you had 10 clicks and 100 impressions, then your CTR would be 10% 

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