Cost-Per-Click (CPC) or Pay-Per-Click (PPC)

Created by Faye BSG, Modified on Fri, 06 Oct 2023 at 07:05 AM by Faye BSG

Cost-Per-Click (CPC) or Pay-Per-Click (PPC) is an online advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

It is a method publishers use to bill based on the number of times a visitor clicks on an advertisement. The alternative is Cost-Per-Thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not. 

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article



Home | Support | Privacy Policy | Terms of Service


© Copyright 2023 Etison LLC DBA Geru. All rights Reserved. Various trademarks held by their respective owners.


This website is not a part of the Facebook website or Meta Platforms Inc. Additionally, this site and product is not endorsed by (nor affiliated with) Facebook Or Meta Platforms Inc. in any way. Facebook is a registered trademark of Facebook Inc.