Customer Acquisition Cost (CAC)

Created by Faye BSG, Modified on Fri, 06 Oct 2023 at 07:05 AM by Faye BSG

Customer Acquisition Cost (CAC) is the measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained. 

Formula: (Money + Time Spent) / Number of New Customers 

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