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Common Digital Marketing Terms and Conditions

Webinar Registration Rate %
About 29% of your attendees won’t register for your presentation until t...
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Webinar Live Call To Action %
A Call To Action tells your attendees exactly what you want them to do n...
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Return On Investment (ROI)
Return On Investment (ROI) is a way to measure the profitability of the ...
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Return On Ad Spend (ROAS)
Return On Ad Spend (ROAS) is the total revenue generated for a specific ...
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Remarketing / Retargeting
Remarketing / Retargeting is an online marketing tactic that allows mark...
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Lifetime Customer Value (LTV)
Lifetime Customer Value (LTV) is a prediction of the net profit attribut...
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Lead Generation/Lead Magnet/Lead Nurturing
Lead Generation/Lead Magnet/Lead Nurturing is how your business genera...
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Key Performance Indicator (KPI)
Key Performance Indicator (KPI) is a measurable value that demonstrates ...
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Email Open Rate
Email Open Rate is the percentage of the total number of subscribers who...
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Email Marketing Opt-in Rate
Email Marketing Opt-in Rate refers to the percentage of site visitors wh...
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Email Click Rate %
Click-through rate (CTR) is the ratio of users who click on a specific l...
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Earnings Per Click (EPC)
Earnings Per Click (EPC) gives the average earnings generated as a resul...
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the measurement that allows you to as...
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Cost-Per-Lead (CPL)
Cost-Per-Lead (CPL) is the total cost marketing pays to acquire a lead. ...
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Cost-Per-Impressions (CPI)
Cost-Per-Impressions (CPI) refers to the rate that an advertiser has agr...
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Cost-Per-Click (CPC) or Pay-Per-Click (PPC)
Cost-Per-Click (CPC) or Pay-Per-Click (PPC) is an online advertising mod...
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Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA) is an online advertising payment model in w...
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Conversion Path
Conversion Path is the course of actions a prospect will go through to e...
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Click-Through Rate (CTR)
Click-Through Rate (CTR) is the ratio of users who click on a specific l...
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Call To Action (CTA)
Call To Action (CTA) is a marketing term for the next step a marketer wa...
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A/B Testing (also known as Split Testing or Bucket Testing)
A/B Testing (also known as Split Testing or Bucket Testing) is the proce...
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