Webinar Registration Rate %
About 29% of your attendees won’t register for your presentation until t...
Webinar Live Call To Action %
A Call To Action tells your attendees exactly what you want them to do n...
Return On Investment (ROI)
Return On Investment (ROI) is a way to measure the profitability of the ...
Return On Ad Spend (ROAS)
Return On Ad Spend (ROAS) is the total revenue generated for a specific ...
Remarketing / Retargeting
Remarketing / Retargeting is an online marketing tactic that allows mark...
Lifetime Customer Value (LTV)
Lifetime Customer Value (LTV) is a prediction of the net profit attribut...
Lead Generation/Lead Magnet/Lead Nurturing
Lead Generation/Lead Magnet/Lead Nurturing is how your business genera...
Key Performance Indicator (KPI)
Key Performance Indicator (KPI) is a measurable value that demonstrates ...
Email Open Rate
Email Open Rate is the percentage of the total number of subscribers who...
Email Marketing Opt-in Rate
Email Marketing Opt-in Rate refers to the percentage of site visitors wh...
Email Click Rate %
Click-through rate (CTR) is the ratio of users who click on a specific l...
Earnings Per Click (EPC)
Earnings Per Click (EPC) gives the average earnings generated as a resul...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the measurement that allows you to as...
Cost-Per-Lead (CPL)
Cost-Per-Lead (CPL) is the total cost marketing pays to acquire a lead. ...
Cost-Per-Impressions (CPI)
Cost-Per-Impressions (CPI) refers to the rate that an advertiser has agr...
Cost-Per-Click (CPC) or Pay-Per-Click (PPC)
Cost-Per-Click (CPC) or Pay-Per-Click (PPC) is an online advertising mod...
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA) is an online advertising payment model in w...
Conversion Path
Conversion Path is the course of actions a prospect will go through to e...
Click-Through Rate (CTR)
Click-Through Rate (CTR) is the ratio of users who click on a specific l...
Call To Action (CTA)
Call To Action (CTA) is a marketing term for the next step a marketer wa...
A/B Testing (also known as Split Testing or Bucket Testing)
A/B Testing (also known as Split Testing or Bucket Testing) is the proce...