The Cost Per Lead (CPL) is only calculated when the Opt-In Object is used. This may change in a future version of GERU as we are constantly making improvements. For now, you must add the Opt-In object as a flow through to calculate your CPL as shown here:
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![Cost Per Lead (CPL) Not Calculating]({"bg": "//theme.zdassets.com/theme_assets/2329953/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![Cost Per Lead (CPL) Not Calculating]({"bg": "//theme.zdassets.com/theme_assets/2329953/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
