Stick Rate represents the average # of months a customer "sticks" (remains a monthly customer). So a Stick Rate of 5 = 5 months average.
![What Is Stick Rate?]({"bg": "//theme.zdassets.com/theme_assets/2329953/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![What Is Stick Rate?]({"bg": "//theme.zdassets.com/theme_assets/2329953/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
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