Cost-Per-Lead (CPL) is the total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC).
![Cost-Per-Lead (CPL)]({"bg": "//theme.zdassets.com/theme_assets/2329953/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![Cost-Per-Lead (CPL)]({"bg": "//theme.zdassets.com/theme_assets/2329953/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
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