Conversion Path is the course of actions a prospect will go through to eventually become a lead. These events can include a Call To Action, lead form, thank you page, downloadable content, etc.
![Conversion Path]({"bg": "//theme.zdassets.com/theme_assets/2329953/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![Conversion Path]({"bg": "//theme.zdassets.com/theme_assets/2329953/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
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