A/B Testing (also known as Split Testing or Bucket Testing) A/B Testing (also known as Split Testing or Bucket Testing)

A/B Testing (also known as Split Testing or Bucket Testing)

Michelle LaSalle Michelle LaSalle

A/B Testing (also known as Split Testing or Bucket Testing) is the process of testing multiple variations of webpage, email subject line, landing page, CTA, and/or ads with the goal of determining which page generates more conversions.This means you will have 2-3 versions that are all running at the same time to see which performs best.