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Stick Rate represents the average # of months a customer "sticks" (remains a monthly customer). So a Stick Rate of 5 = 5 months average.

Learn what Stick Rate means in Geru — the average number of months a customer stays subscribed — and how it is used in your funnel simulation to estimate recurring revenue from subscription products.

What Is Stick Rate?

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Because you already asked about invitations, this prototype demo can add the follow-up: use the role selector before sending each invite to limit access to the teammate responsibilities.

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