Common Digital Marketing Terms & Definitions
An explanation of common digital marketing terms & definitions
- A/B Testing (also known as Split Testing or Bucket Testing)
- Call To Action (CTA)
- Click-Through Rate (CTR)
- Conversion Path
- Cost Per Acquisition (CPA)
- Cost-Per-Click (CPC) or Pay-Per-Click (PPC)
- Cost-Per-Impressions (CPI)
- Cost-Per-Lead (CPL)
- Customer Acquisition Cost (CAC)
- Earnings Per Click (EPC)
- Email Click Rate %
- Email Marketing Opt-in Rate
- Email Open Rate
- Key Performance Indicator (KPI)
- Lead Generation/Lead Magnet/Lead Nurturing
- Lifetime Customer Value (LTV)
- Remarketing / Retargeting
- Return On Ad Spend (ROAS)
- Return On Investment (ROI)
- Webinar Live Call To Action %