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Common Digital Marketing Terms & Definitions

An explanation of common digital marketing terms & definitions

  • A/B Testing (also known as Split Testing or Bucket Testing)
  • Call To Action (CTA)
  • Click-Through Rate (CTR)
  • Conversion Path
  • Cost Per Acquisition (CPA)
  • Cost-Per-Click (CPC) or Pay-Per-Click (PPC)
  • Cost-Per-Impressions (CPI)
  • Cost-Per-Lead (CPL)
  • Customer Acquisition Cost (CAC)
  • Earnings Per Click (EPC)
  • Email Click Rate %
  • Email Marketing Opt-in Rate
  • Email Open Rate
  • Key Performance Indicator (KPI)
  • Lead Generation/Lead Magnet/Lead Nurturing
  • Lifetime Customer Value (LTV)
  • Remarketing / Retargeting
  • Return On Ad Spend (ROAS)
  • Return On Investment (ROI)
  • Webinar Live Call To Action %
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